THE TRADEMARK TROLL SAYS: WE MUST NOT FORGET NEDA SHE IS THE NEW TRADEMARK THAT SYMBOLIZES IRAN'S STRUGGLE

Today is Father's Day. But it is not a normal Father's Day. Instead of playing baseball with my son I will spend hours glued to CNN. Watching history unfold.

No matter what happens in the next hours and days, Iranian history, indeed world history, has been forever altered. This blog often discusses the foibles of trademarks and trademark owners. The name NEDA is becoming a shorthand expression, yes a trademark, for the new Iranian revolution. Neda was a young woman murdered on the street as she fought for the basic rights that we take for granted. Suddenly, saving the world for designer fragrances, designer hand bags, designer watches and designer toilet paper seems so bloody absurd.

I know that it is a cliche. But this is a moment when we are all Iranians.