Friday

DON'T WORRY GOOGLE IF THE ECJ WON'T SAVE YOU THEN PERHPAPS PRESIDENT SARKOZY WILL

At times it gets uncomfortable out here on this limb. But The Trademark Troll is on record, not once,not twice, but thrice, in stating that Google will triumph in its efforts to sell adwords in France. A second French court has now ruled against Google's sale of adwords. In the most recent case two French travel agencies objected to the sale of their names to competitors. The court found Google guilty, and fined Google several hundred thousand Euros and 68K in court costs.

Presumably Google will appeal this case to the European Court of Justice, as they did when they lost a similar case to Louis Vuitton. And I predict that the ECJ will rule in Google's favor. As most all US courts have done.

However, even before the ECJ rules, President Sarkozy of France may have something to say about the matter. He has repeatedly stated that his job is to ensure that France remains competitive in the global economy. These two French decisions, especially the Louis Vuitton decision, put France out of step with the emerging consensus over the sale of words.

Google is the future. Does France want to stand in the way of the future?

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