I DON'T WEAR HAWAIAN SHIRTS BUT...

The most recent issue of IP LAW & BUSINESS www.ipww.com features an article on tiny IP boutiques. Part of the header copy for the article reads "By focusing on a niche, tiny IP firms can flourish" The article then describes the pros and cons of promoting a micro boutique practice. At one time it was the height of folly to hold oneself out as a non-patent intellectual property lawyer. But that was BI. Before the Internet.

The Internet has given rise to the so called Long Tail effect- allowing online providers such as Amazon and Neftlix to ignore the 80-20 rule and thrive. I seek to apply the Long Tail effect to the delivery of specific legal services.