FOLLOW UP MEMO TO CHICK-fil-A: DO YOU WANT YOUR CROW XTRA KRISPY?
When we last wrote about the good folks at Chick-fil-A they had just stepped into a fresh EAT MORE KALE cowpie. And how has their sophisticated trademark enforcement program been treating them? Ever heard of the Streisand effect?
In a nutshell: act foolish and find yourself at the wrong end of a seemingly endless number of syndicated news stories. Your company is either the butt of jokes or described as a trademark bully.
An online petition telling you to stop bullying small business has over 17,000 signatures. Vermont's governor publicly throws the full weight of his office in support of the T-shirt manufacturer who has been making EAT MORE KALE shirts forever.
When the United States Patent & Trademark Office released its exhaustive( pun intended) report on trademark bullying they concluded that the problem, if there was a problem, could be addressed by an educational campaign.
As one watches this PR disaster unfold one cannot help but ask: Just who is it that needs to be educated? Wouldn't you just love to be a fly on the wall in the CEO's office at Chick-fil-A?